Saturday, June 15, 2013

NYC day 1 | Modcloth



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"A brand that you can be friends with, a social commerce brand as everything we do is creating conversation and we are listening!" -Modcloth
 



Today whilst in New York I had the pleasure of attending the launch of Modcloth plus collection. Now im sure you have heard of Modcloth with their gorgeous vintage inspired collections, kitchy prints and fabulous cuts! Well now you can expect a more constant and consistent stream of that in their plus size ranges also.


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Myself and US bloggers Gabi and Nadia.

 
What I find most inspiring is the dedicated team at the Modcloth HQ who are the driving force behind their expanding and developing plus capsules. Theirs views are refreshing and you can tell that the consumer is their complete main focus. Not only that but the physical research that they have conducted to ensure a seamless shopping experience from website layout to cut is impressive, spending hours upon hours researching cuts and no they do not just "Expand the measurements" but are actually conducting research on what each individual size from 1x-4x needs and where they need it. They encourage both the negative and positive feedback ,so they can continue to grow and cater to our needs in every way.

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"More women in the US wear a size 16 than size 2 and 0 and an unbelievable 60% of women do not fit into straight sizing!" - Modcloth

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5 comments:

  1. OMG, you met Gabi. She was my first plus sized blogger. So jealous.

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  2. It looks like so much fun! I desperately wish I was there.

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